Projects



My work spans various disciplines and skills in the experiential world, focusing on crafting stories, moods, and immersive experiences. I believe in prioritizing the "why" behind every design to ensure the experience seeds, engages, and sustains audience interest. Understanding needs of the client and the wants of the audience to create memorable connections is crucial in my work.













Monday.com, Studio 3024

experiential design event design event production
Amazon, Christmas in New Carlisle

experiential design graphic design art direction
Amazon, Candy Cane Village

experiential design graphic design art direction



    Ralph Lauren, Polo Members’ Party

   event production visual merchansing marketing
Rimowa, Rimowa x Dior Flagship Store Concept

experiential design store design visual merchandising


Spotify, SpotiFEST 2025

experiential design event design art direction









PersonalProjects



Recipe Share Kiosk
2024


experiential design product design uiux design
MTA Signage Redesign
2024


graphic design signage design uiux design
Plant-Based Food Truck
2024


experiential design mobility design uiux design
Communal Rental System
2022


experiential design packaging design uiux design
Reintegration Campaign
2020


experiential design campaign design graphic design
RISD Museum Rebranding
2020


graphic design logo design editorial design

Kaish. www.kai.shl@gmail.com
all rights reserved by Seunghye Lee