Amazon Web Services’ Holiday Market: Candy Cane Village

2024

(Factory360 for Amazon Web Services (AWS))

CATEGORIES

experiential design
event design
graphic design
art direction
marketing

VENDORS

TRINITY DISPLAYS
TENT AXON
SWAGDOG
DISCOVER NEW CARLISLE

PROGRAMS

ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
SKETCHUP
GOOGLE SLIDES

THE CONTEXT

AWS is dedicated to investing in the communities where its data centers are located by supporting local jobs, driving economic growth, and creating opportunities for local businesses and suppliers. During the 2024 holiday season, AWS sponsored and helped create a holiday market as part of the existing Christmas in New Carlisle celebration in New Carlisle, Indiana. This event brought the community together to celebrate, while providing local vendors a platform to showcase their products. By seamlessly integrating into the festivities, AWS enriched the local culture, fostered meaningful connections, and emphasized its commitment to hyperlocal support and community collaboration.

THE APPROACH

a larger-than-life gingerbread house that transforms the market into a whimsical gingerbread wonderland filled with sweet surprises, charming details, and delightful activities for all

THE CHALLENGES

theme

festivity

community

local culture

AWS presence

incorporate the Candy Cane Village with candy-cane stripes, peppermint motifs, snow-topped cottages, and festive holiday lights to transport visitors to a whimsical North Pole-inspired setting

infuse designs with warmth and charm of the holidays, while maintaining an inclusive and agnostic approach

highlight Hermiston's local culture through thoughtful design and community outreach opportunities

create a welcoming and visually appealing environment that encourages visitors to explore and support local vendors

reinforce AWS's commitment to the community by seamlessly integrating its presence in a meaningful, supportive, and non-intrusive way

THE OUTCOME

The Christmas in New Carlisle holiday market, inspired by the Gingerbread Jam theme, brought the magic of a life-sized gingerbread village to the community. Hosted alongside the town’s seasonal celebrations, the event welcomed over 500 attendees and featured a lively band that filled the air with festive music. The AWS tent, designed as a charming gingerbread house, served as the heart of the event, offering interactive activations, games, and outreach opportunities. Smaller AWS stalls engaged visitors with hands-on holiday crafts and local vendor collaborations. The event made a meaningful impact by supporting local businesses and organizations, distributing 500 cookies and 200 hot chocolates, capturing 242 photobooth moments, and planting 500 trees as part of AWS’s community-driven initiatives.

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